![]() ![]() Here are the current offerings, and their most popular topics: (Currently this data is available for the United States only.) Google listens to feedback and takes requests into consideration as to which charts it creates and curates. (You can view this data for different countries.) Top Charts are lists of the most popular searches in Google by categories that are updated monthly. Hot Searches lists the top searches by day - Google says it updates this data in real time. Other useful Google Trends features include Hot Searches and Top Charts. These trends can be sorted by types of searches (web, image, news, products, or YouTube), geographical areas, time span, and categories, and the tool allows you to compare up to five search terms at a time. Google explains that, “Google Trends gives you a glimpse into the topics the world is searching for.” The trends begin in the year 2004 and go forward. (And, if you’re interested, you can view the transcript of that chat here, or see the highlights in the SlideShare at the bottom of this page.) The basics In response, here are a few features you may be surprised to learn about this versatile search tool. Google Trends is available, and once you start using it, you’ll find it hard to stop.ĭuring a recent CMI Twitter chat on small business content marketing, one participant expressed particular interest in ways Google Trends can be used for content. Wouldn’t it be great to harness that information and use it at will? Want to use it to help drive your SEO and content creation efforts? How about to better understand your target audience’s behaviors and interests? Well, there is a way and a great tool to guide you. There are literally billions and billions of searches performed in Google every year. ![]()
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